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It’s got to get the message out there and establish why someone should care about the rest of the pitch.Īlthough daunting, it’s possible to do all of this with just a few well-chosen words and phrases. That may sound like a lot for such a small part of an email, but the subject line is the first thing potential reviewers see. Your subject should say what the product is, what role it plays, and how it differentiates itself from the competition. A good subject line communicates the idea of the product and grabs the reader’s attention. You have to jump in and motivate, define, and sell your product in 80 characters or less. Subject lines are the elevator pitches of the blogging world. If you’re pitching hardware, you can adjust your submission accordingly. Keep your style clean and to the point, but include each and every one of these items in your pitch, especially for software. The secret is to provide all the essential ingredients without overwhelming your reader. If you’ve spent all those months working on your product, why are you spending just a few minutes on your pitch? Essential Pitch ComponentsĪ good pitch contains many key ingredients. ![]() The following section introduces the essential pitch components you need to include in your communication. There is a skill involved in successful pitching, one that is key to your success. When we get several thousand “Please review my product” emails every week, you can guess what’s going to happen-yours will not stand out. Here are some real-world review requests we’ve received over the last few weeks: ![]() You have put your heart and soul into it, and then you spend two minutes to shoot an email off to a website like ours and your email reads, “Please review my product.” The biggest problem is that you may have spent months, even years, developing this product. Unfortunately, many people do this very poorly. You basically want to tell as many websites as possible why your product is exciting. For most indie devs, that means going to websites and pitching solo, hoping you can sell bloggers on your passion and your product's basic quality. LINKMAKER PUZZLE ROOM PROFESSIONALIt is especially hard when you have neither a built-in bully pulpit like your own personal major blog and you don’t have a lot of money to hire a professional marketing firm to get the word out. LINKMAKER PUZZLE ROOM HOW TOIn this chapter, you learn about creating pitches that work and how to motivate that excitement. You want to create a message that is sharp and polished, and that presents the most compelling story possible about why your product will be interesting to their readership. Think as hard about these press materials as you do about the product itself. Your email should explain why bloggers should care and why they should be excited. That passion needs to start in the subject line, which is the first thing they see. You have to grab the blogger’s attention and set up your product’s story in a narrow time window before your email moves from the inbox to the trash bin.īloggers want to be sold by your passion. Sadly, reality doesn’t give you a lot of leeway in terms of getting to the point. In just a few lines, you have to introduce your product and motivate that potential reporting. It explains why the blog should devote time and resources to writing about it. It’s the bait you’re putting on the virtual fishhook to reel in coverage and customers.įor blogs, the pitch introduces your product. A good pitch helps get the press buzzing about your work and opens the wallets of potential buyers. Pitches are a concise and compelling description of your product designed to stir up interest. LINKMAKER PUZZLE ROOM DOWNLOADTo see and download the existing Crossword Puzzles, click on “ Browse Gallery” button.Pitch Perfect: The Art of Promoting Your App on the WebĪre you hoping that a blog will review your product? It’s time to write a pitch and send it in. LINKMAKER PUZZLE ROOM PDFThe download PDF will have two separate sheets, one crossword puzzle and second with answers.
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